
	Store \| About \| Office \| PC Vendors \| Dictionaries \| Search \| RSS \| IT Tools \| Developments \| IT History

Hewlett Packard

HP has a huge channel “footprint” across all significant markets and segments. Among the main PC vendors, HP is the company with the most mature channel strategy and widest global coverage.

HP distributes PCs in 90 of the world’s major countries, and is in the middle of leveraging its “Personal Again” branding campaign across all 90 of them.

HP has had extensive distribution and partner relationships in China for many years, and recently announced it will be expanding its reseller channels into over 900 cities around mainland China.

HP places most emphasis on retail and reseller partners who are willing to support the broad HP platform - offering consumers PCs, Printers, All-in-Ones, Cameras, Snapfish photo sharing and printing services, TVs, digital entertainment centres, and ink. (“Supplies” - mainly ink and toner - still account for 16% of HP’s global revenue).

HP has a segmented approach to consumer markets, adjusting its value propositions and product offers according to each segment. It plans to further expand its touch points with consumers, make the HP website more of a sales engine than an information engine, and to create more of a presence in retail stores, delivering an explicit ‘HP experience’.

HP is aiming to increase it’s consumer brand presence, to focus its positioning around consumer lifestyle needs, and to differentiate itself from competitors.

Tier 1 PC Vendors

Hewlett Packard